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I have a perfect vision of a glamorous, expensive looking boutique style location, full of high street fashion, with full length windows looking out onto a busy, picturesque street, filled with happy shoppers who have pockets full of disposable cash.....
The reality for a small business start up is a little different.....
Potential overheads start to escalate from the moment you look at commercial property - even in “up and coming” locations. My research quickly revealed that I would have to raise my prices massively to even cover the cost of opening the doors to my dream shop, and the other costs (I couldn’t fit a role as a physical shop owner around my full time job!) mean that sadly, the boutique remains a future goal and for now at least, online is the place to be....
The whole point of Serendipity is to offer great fashion at truly affordable prices (not the “affordable options you see in fashion mags...), so by living on line, I can remove some of the risks and keep prices low for my lovely customers. Facebook has served me well, but this website is the next step of the journey.....
