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The destination for great value, second hand high street fashion
Second Hand, fashion, style, dress for less, high street fashion, Recycle
I think it’s fair to say that I like fashion and clothes: I like the way they can make you feel good when you find something that suits you and fits well; I like the changes you can make to suit any activity (favourite pair of old bootcut jeans when I’m gardening and funky tiger print Zara coat when I’m shopping); I like the way that you can change your whole image based on a new print or a different shape of skirt, but most of all, I like quantity!
Here’s where it gets difficult – I have no objection to cheap, fast fashion – it has a definite place for trendy items and obviously, it’s budget friendly, however, it’s the disposable aspect that niggles my conscience. We are encouraged to buy, buy, buy seasonally (heck, weekly) and get rid of the suddenly unfashionable wardrobe we were urged to grab while it was hot – and then what? If you are motivated, you might fill a bag for charity, Ebay your better items or put some of your unwanted treasures in the recycling bin; you might even weigh some clothes in (but at 50p or less for a kilogram, is it worth it?), but a huge amount of wearable, even desirable clothes end up in land fill. Personally I hoard massively and wonder from time to time what that mint green semi-transparent animal print top is still doing in the drawer….. Now from a green or an ethical perspective, this is clearly far from the ideal – what about the sustainability of resources? Fair conditions for workers? Preservation of the environment? There is a rise in Eco fashion, but this doesn’t take into account the huge amount of clothing already out there as a result of our avid consumerism
We need a change……
So, this is where Serendipity comes in. All of the garments have a story – they’ve partied, shopped, danced, walked and played a part in their previous lives, but they’ve lived to tell the tale……they are carefully chosen to be part of the Serendipity range, giving variety and quality (and yes, some of it is that fast fashion that has such a short lifespan). But here’s the thing – by buying second hand, you often find exactly the thing that suits you, rather than just what the latest trend in the shops is (ever tried to find straight leg jeans when flares are in fashion?). You won’t see 10 other people wearing the same dress when you go to the big “do” you’ve so been looking forward to. You will spend a fraction (and I mean a tiny amount) to build up a wardrobe full of stylish and unique (and often higher end) outfits, compared to a minor high street shopping spree. And best of all, you will be part of the slow fashion movement, style without the resulting cost to the environment. You’ll be looking great and feeling even better as you give extended life to disposable fashion (let’s face it, those Kathryn Hamnett “Choose Life” inspired t-shirts of the 80’s have been back around so many times, and skinny jeans……)
Second hand clothes, high street fashion - always in style.....
